Competencies are the knowledge, skills, and attitudes individuals need to complete the tasks associated with their role in an organization. Only through an unwavering commitment to a high standard of rigor is it possible to assure all stakeholders that the entire workforce has the required competencies. This approach applies to everyone, i.e. frontline customer facing staff, production personnel, distribution channels, supply chain, CEOs, VPs, Directors, maintenance persons, etc. It is the collective competencies of everyone that determines the competitiveness of an organization.