Organization Development is a set of strategies generally designed by change management experts and executed to help an organization gain and / or sustain a competitive advantage.
When change management experts are designing organizational development strategies, it is important they have a clear understanding of the goals of the organization. It is also equally important for change management experts to understand the culture, i.e. beliefs, behaviors, attitudes, and values. Additionally, an organization’s core competencies, products and services, and target customers, is valuable information to have.